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UNIVERSITY OF MISSISSIPPI SCHOOLS AND COLLEGES

The Schools of Nursing and Pharmacy operate on both the Oxford and Jackson campuses. The Schools of Dentistry, Health Related Professionals and Medicine, and the Health Sciences Graduate School, are based in Jackson only. (Additional healthcare programs are available through the School of Applied Sciences on the Oxford campus.) Other than these exceptions, the schools above are on the Oxford campus.

IMC 553: Strategic Communication Planning

School of Journalism and New Media

Presents principles and practices of the account planning process to develop skills, insights, and strategies to use in different methods of influencing consumers' behavior.

3 Credits

Prerequisites

Instruction Type(s)

  • Lecture: Lecture for IMC 553
  • Lecture: Compressed Video for IMC 553
  • Lecture: Online Program for IMC 553
  • Lecture: Web-based Lecture for IMC 553

Subject Areas

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