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UNIVERSITY OF MISSISSIPPI SCHOOLS AND COLLEGES

The Schools of Nursing and Pharmacy operate on both the Oxford and Jackson campuses. The Schools of Dentistry, Health Related Professionals and Medicine, and the Health Sciences Graduate School, are based in Jackson only. (Additional healthcare programs are available through the School of Applied Sciences on the Oxford campus.) Other than these exceptions, the schools above are on the Oxford campus.

B.B.A. in Marketing and Commun. Strategy

Description

The marketing and communication strategy major prepares students for careers in marketing, advertising, public relations, or brand management. Students develop a unique combination of skill sets that spans across all channels of communication including social, digital, sales, advertising, experiential, and brand promotion. Students gain hands-on experience in how to develop synergy using multimedia platforms, analyze market trends in order to build strong brands and engage consumers, and create unique and imaginative targeted campaigns.

Minimum Total Credit Hours: 120

General Education Requirements

The general education requirements for the B.B.A. include first-year composition (6); humanities (3); fine arts (3); humanities or fine arts (3); mathematics (6); lab science (6-8); social science (6).

For a detailed description of each category and course classifications, please refer to the General Education Core Curriculum

Course Requirements

Requirements for the major in marketing and communication strategy include the B.B.A. core: Accy 201, 202 (3, 3); Bus 230; Bus 271; Bus 250; Bus 302; Mktg 351; Fin 331; Mgmt 371; Mktg 372; Mgmt 493; MIS 309; 300-level business elective (6); and 300-level business/nonbusiness elective (3).

In addition to the B.B.A. core, the major in marketing and communication strategy requires any 100-level Mktg class (3), Bus 322 (3), Mktg 357 or Mktg 495 (3), Mktg 370 or Mktg 371 (3), Mktg 353 (3), Mktg 367 (3), Mktg 451 (3), Mktg 465 (3), and any 300-level or above Mktg course not already required for the degree (27 hours).

Other Academic Requirements

See School of Business Administration Academic Requirements for rules on when business students may enroll in specialty major coursework. No student may enroll for more than 18 semester hours unless approved by the Dean’s Office.

The policies and regulations contained in this online University of Mississippi Catalog are in effect for the current or selected semester. The catalog is not a contract, but rather a guide for the convenience of students. The University of Mississippi reserves the right to 1) change or withdraw courses; 2) change the fees, rules, and schedules for admission, registration, instruction, and graduation; and 3) change other regulations affecting the student body at any time. Implicit in each student’s enrollment with the university is an agreement to comply with university rules and regulations, which the university may modify to exercise properly its educational responsibility.