SRA 311: Mktg. & Communication in Sport & Rec.
Health, Exercise Sci & Recreation Mgmt
This course focuses on the management of tourism and outdoor recreation businesses. It will cover basic business principles needed for running a successful tourism and recreation business, and will include special considerations for private recreation operations on public lands (e.g., concessionaires, long-term leases). Student participation and discussion will be emphasized.
3 Credits
Prerequisites
- SRA 270: The Business of Sport (Minimum grade: C)
- SRA majors only or by instructor approval.
Instruction Type(s)
- Lecture: Lecture for SRA 311
- Lecture: Web-based Lecture for SRA 311
The policies and regulations contained in this online University of Mississippi Catalog are in effect for the current or selected semester. The catalog is not a contract, but rather a guide for the convenience of students. The University of Mississippi reserves the right to 1) change or withdraw courses; 2) change the fees, rules, and schedules for admission, registration, instruction, and graduation; and 3) change other regulations affecting the student body at any time. Implicit in each student’s enrollment with the university is an agreement to comply with university rules and regulations, which the university may modify to exercise properly its educational responsibility.