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UNIVERSITY OF MISSISSIPPI SCHOOLS AND COLLEGES

The Schools of Nursing and Pharmacy operate on both the Oxford and Jackson campuses. The Schools of Dentistry, Health Related Professionals and Medicine, and the Health Sciences Graduate School, are based in Jackson only. (Additional healthcare programs are available through the School of Applied Sciences on the Oxford campus.) Other than these exceptions, the schools above are on the Oxford campus.

IMC 541: Consumer Behavior/Target Behavior

School of Journalism and New Media

Consumer behavior is an attempt to use the insights and techniques of the social sciences to understand and predict how people will respond to messages, products, and distribution channels.

3 Credits

Prerequisites

Instruction Type(s)

  • Lecture: Lecture for IMC 541
  • Lecture: Compressed Video for IMC 541
  • Lecture: Online Program for IMC 541
  • Lecture: Web-based Lecture for IMC 502

Subject Areas

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