Mktg 353: Advertising and Promotion
Provides the basic understanding of the principles and practices of the
advertising industry. Topics include understanding advertising's role
in society; learning the structure of the advertising agency and career
paths; and studying how advertising is planned, created, and
- Pre-requisite: Minimum grade of C in Mktg 351 or GB 350.
- Pre-Requisite: 24 Earned Hours
- Lecture: Lecture for Mktg 353
- Lecture: Compressed Video for Mktg 353
- Lecture: Correspondence for Mktg 353
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