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MBA 623: Strategic Marketing Management


A rigorous overview of business models and issues that change as products or services evolve through a life cycle. Emphasizes the interrelated view of functional areas within organizations as a foundation for the core skills courses.

Laptop is required.

3 Credits

Instruction Type(s)

  • Lecture: Lecture for MBA 623
  • Lecture: Compressed Video for MBA 623
  • Lecture: Web-based lecture for MBA 623
  • Lecture: WEB PMBA for MBA 623
  • Lecture: Online Program for MBA 623
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