MBA 623: Strategic Marketing Management
School of Business Administration
A rigorous overview of business models and issues that change as products or services evolve through a life cycle. Emphasizes the interrelated view of functional areas within organizations as a foundation for the core skills courses.
Laptop is required.
- Lecture: Lecture for MBA 623
- Lecture: Compressed Video for MBA 623
- Lecture: Web-based lecture for MBA 623
- Lecture: WEB PMBA for MBA 623
- Lecture: Online Program for MBA 623
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