Mktg 525: Marketing Research
The role of research in marketing decision making, research design and methodology, appraisal of alternative research methods, concepts of dealing with and collecting primary data.
- Mktg 351: Marketing Principles (Minimum grade: C)
- MIS 309: Management Information Systems
- Bus 230 or Econ 230
- Bus 302 or Econ 302
- Lecture: Lecture for Mktg 525
- Lecture: Compressed Video for Mktg 525
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