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The Schools of Nursing and Pharmacy operate on both the Oxford and Jackson campuses. The Schools of Dentistry, Health Related Professionals and Medicine, and the Health Sciences Graduate School, are based in Jackson only. (Additional healthcare programs are available through the School of Applied Sciences on the Oxford campus.) Other than these exceptions, the schools above are on the Oxford campus.

NHM 624: Advanced Marketing Hospitality Industry

Nutrition & Hospitality Management

A conceptual and theoretical understanding of marketing and its application using structured analysis techniques in the hospitality industry. The structure and sequence of topics explore and develop marketing environments, perform competitive analysis, determine market segments and positions, best use of marketing mix, utilize marketing research techniques and information systems, and apply marketing strategies and plans.

3 Credits

Prerequisites

  • Graduate Program Level Only

Instruction Type(s)

  • Lecture: Lecture for NHM 624
  • Lecture: Online Program for NHM 624
  • Lecture: Web-based Lecture for NHM 624

Subject Areas

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