NHM 624: Advanced Marketing Hospitality Industry
A conceptual and theoretical understanding of marketing and
its application using structured analysis techniques in the
hospitality industry. The structure and sequence of topics
explore and develop marketing environments, perform competitive
analysis, determine market segments and positions, best use of
marketing mix, utilize marketing research techniques and
information systems, and apply marketing strategies and plans.
- Graduate Program Level Only
- Lecture: Lecture for NHM 624
- Lecture: Online Program for NHM 624
- Lecture: Web-based Lecture for NHM 624
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