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UNIVERSITY OF MISSISSIPPI SCHOOLS AND COLLEGES

The Schools of Nursing and Pharmacy operate on both the Oxford and Jackson campuses. The Schools of Dentistry, Health Related Professionals and Medicine, and the Health Sciences Graduate School, are based in Jackson only. (Additional healthcare programs are available through the School of Applied Sciences on the Oxford campus.) Other than these exceptions, the schools above are on the Oxford campus.

Mktg 496: Business Analytics

Marketing, Analytics & Prof Sales

Students develop critical skills for today's intensive, data-driven decision making through practical-use cases cutting across multiple business functions. Students gain experience with relevant software tools and apply descriptive and predictive analytics to data describing markets, customers, products, services, and industries. Emphasis is placed on applications, concepts, and the interpretation and communication of results.

3 Credits

Prerequisites

Instruction Type(s)

  • Lecture: Lecture for Mktg 496
  • Lecture: Hybrid Lecture for Mktg 496

Subject Areas

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