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UNIVERSITY OF MISSISSIPPI SCHOOLS AND COLLEGES

The Schools of Nursing and Pharmacy operate on both the Oxford and Jackson campuses. The Schools of Dentistry, Health Related Professionals and Medicine, and the Health Sciences Graduate School, are based in Jackson only. (Additional healthcare programs are available through the School of Applied Sciences on the Oxford campus.) Other than these exceptions, the schools above are on the Oxford campus.

Mktg 371: Social and Digital Media Metrics

Marketing, Analytics & Prof Sales

An overview of measurement systems used to evaluate the effectiveness of social and digital media strategies. The course emphasizes using available performance data to inform strategic decisions with the goal of optimizing digital marketing campaigns. Students will complete the Google Analytics Individual Qualification and Google AdWords certifications, or equivalent.

3 Credits

Prerequisites

Instruction Type(s)

  • Lecture: Lecture for Mktg 371
  • Lecture: Web-based Lecture for Mktg 371

Subject Areas

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