Mktg 371: Social and Digital Media Metrics
An overview of measurement systems used to evaluate the effectiveness of
social and digital media strategies. The course emphasizes using
available performance data to inform strategic decisions with the goal
of optimizing digital marketing campaigns. Students will complete the
Google Analytics Individual Qualification and Google AdWords
certifications, or equivalent.
- Lecture: Lecture for Mktg 371
- Lecture: Web-based Lecture for Mktg 371
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