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UNIVERSITY OF MISSISSIPPI SCHOOLS AND COLLEGES

The Schools of Nursing and Pharmacy operate on both the Oxford and Jackson campuses. The Schools of Dentistry, Health Related Professionals and Medicine, and the Health Sciences Graduate School, are based in Jackson only. (Additional healthcare programs are available through the School of Applied Sciences on the Oxford campus.) Other than these exceptions, the schools above are on the Oxford campus.

IMC 682: Nonprofit Marketing Communications

School of Journalism and New Media

This course explores the communication channels and strategies common to those operating and leading nonprofit organizations. Nonprofits often promote their missions and fundraise using online advocacy. Online advocacy is a survey of internet use and the tools it provides to promote an issue, business, or nonprofit. This advocacy is demonstrated through a number of different formats and strategies and commonly includes the use of dedicated social networking sites.

3 Credits

Instruction Type(s)

  • Lecture: Lecture for IMC 682
  • Lecture: Web-based Lecture for IMC 682

Subject Areas

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