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The Schools of Nursing and Pharmacy operate on both the Oxford and Jackson campuses. The Schools of Dentistry, Health Related Professionals and Medicine, and the Health Sciences Graduate School, are based in Jackson only. (Additional healthcare programs are available through the School of Applied Sciences on the Oxford campus.) Other than these exceptions, the schools above are on the Oxford campus.

IMC 501: Principles of Integrated Marketing Comm

School of Journalism and New Media

This course introduces the basic disciplines of IMC: advertising, sales promotion, public relations, direct marketing, database marketing, proximity marketing, Internet marketing communication and relationship marketing.

3 Credits


  • Instructor Approval Required
  • Course may be repeated only once.
  • Pre-req: Must be admitted to the IMC Master's Program OR Instructor Approval

Instruction Type(s)

  • Seminar: Seminar for IMC 501
  • Seminar: Compressed Video for IMC 501
  • Seminar: Web-based Seminar for IMC 501
  • Seminar: Online Program for IMC 501

Subject Areas

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