IMC 455: Integrated Marketing Communications
A capstone course involving tactical application of IMC skills and disciplines, and to develop team-building skills. Alternative and competing IMC campaigns will be presented and judged by both professor and client.
- IMC 404: Integrated Marketing Comm Research (Minimum grade: C)
- Jour 273: Creative Visual Thinking (Minimum grade: C)
- IMC 391: Public Relations (Minimum grade: C)
- IMC 304: Account Planning (Minimum grade: C)
- IMC 390: Advanced Writing: Integrated Marketing (Minimum grade: C)
- Course may be repeated only once.
- Pre-Requisite: 24 Earned Hours
- Lecture: Lecture for IMC 455
- Lecture: Compressed Video for IMC 455
- Lecture: In-Country Program for IMC 455
- Lecture: Web-based Lecture for IMC 455
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