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UNIVERSITY OF MISSISSIPPI SCHOOLS AND COLLEGES

The Schools of Nursing and Pharmacy operate on both the Oxford and Jackson campuses. The Schools of Dentistry, Health Related Professionals and Medicine, and the Health Sciences Graduate School, are based in Jackson only. (Additional healthcare programs are available through the School of Applied Sciences on the Oxford campus.) Other than these exceptions, the schools above are on the Oxford campus.

IMC 104: Introduction to Integrated Marketing Com

School of Journalism and New Media

Introduces the basic disciplines of IMC: advertising, sales promotion, public relations, direct marketing, database marketing, Internet marketing communication, and relationship marketing.

3 Credits

Prerequisites

  • Course may be repeated only once.

Instruction Type(s)

  • Lecture: Lecture for IMC 104
  • Lecture: Compressed Video for IMC 104
  • Lecture: Web-based Lecture for IMC 104
  • Lecture: iStudy for IMC 104

Subject Areas

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