Skip UM navigation Skip to Main Navigation


The Schools of Nursing and Pharmacy operate on both the Oxford and Jackson campuses. The Schools of Dentistry, Health Related Professionals and Medicine, and the Health Sciences Graduate School, are based in Jackson only. (Additional healthcare programs are available through the School of Applied Sciences on the Oxford campus.) Other than these exceptions, the schools above are on the Oxford campus.

IMC 682: Nonprofit Marketing Communications

School of Journalism and New Media

This course explores the communication channels and strategies common to those operating and leading nonprofit organizations. Nonprofits often promote their missions and fundraise using online advocacy. Online advocacy is a survey of internet use and the tools it provides to promote an issue, business, or nonprofit. This advocacy is demonstrated through a number of different formats and strategies and commonly includes the use of dedicated social networking sites.

3 Credits

Instruction Type(s)

  • Lecture: Lecture for IMC 682
  • Lecture: Web-based Lecture for IMC 682
The policies and regulations contained in this online University of Mississippi Catalog are in effect for the current or selected semester. The catalog is not a contract, but rather a guide for the convenience of students. The University of Mississippi reserves the right to 1) change or withdraw courses; 2) change the fees, rules, and schedules for admission, registration, instruction, and graduation; and 3) change other regulations affecting the student body at any time. Implicit in each student’s enrollment with the university is an agreement to comply with university rules and regulations, which the university may modify to exercise properly its educational responsibility.