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The Schools of Nursing and Pharmacy operate on both the Oxford and Jackson campuses. The Schools of Dentistry, Health Related Professionals and Medicine, and the Health Sciences Graduate School, are based in Jackson only. (Additional healthcare programs are available through the School of Applied Sciences on the Oxford campus.) Other than these exceptions, the schools above are on the Oxford campus.

IMC 668: Advanced Event Planning and Management

School of Journalism and New Media

This course will advance an understanding of the strategic event management process, including the selection and assessment of methods and techniques utilized in planning, organizing, promoting, and delivering major events for various venues in the special events sector. In this hands-on "learn by doing" seminar, students will take an active role in planning the School of Journalism and New Media’s spring IMC Connect! conference in addition to covering a wide range of subjects relevant to event marketing from both macro (global) and micro (organization) perspectives. Therefore, Advanced Event Planning and Management will be an upper-level course dedicated to exploring the mediums influencing the who, what, when, where, and why of event planning and management. This course will acquaint students with the practical knowledge and analytical skills necessary to create, evaluate, and execute events on many levels. This course will also provide lectures, real-life event experiences, group assignments, and engaging activities that will help students in developing strong skill sets to take to future job and/or internship interviews in their respective fields of study.

3 Credits


  • Prerequisite: IMC or Instructor Approval

Instruction Type(s)

  • Seminar: Seminar for IMC 668
  • Seminar: Web-based Seminar for IMC 668
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