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The Schools of Nursing and Pharmacy operate on both the Oxford and Jackson campuses. The Schools of Dentistry, Health Related Professionals and Medicine, and the Health Sciences Graduate School, are based in Jackson only. (Additional healthcare programs are available through the School of Applied Sciences on the Oxford campus.) Other than these exceptions, the schools above are on the Oxford campus.

IMC 528: Digital Video Marketing

School of Journalism and New Media

An effective video strategy is an important component of any marketing campaign. This course will help you develop an understanding of marketing videos and how to use them strategically. You will learn about the tools and materials required, and you will create a digital video marketing strategy by the end of the semester.

3 Credits


  • Prerequisite: IMC 501 or instructor approval

Instruction Type(s)

  • Lecture: Lecture for IMC 528
  • Lecture: Web-based Lecture for IMC 528
  • Lecture: Online Program for IMC 528
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