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UNIVERSITY OF MISSISSIPPI SCHOOLS AND COLLEGES

The Schools of Nursing and Pharmacy operate on both the Oxford and Jackson campuses. The Schools of Dentistry, Health Related Professionals and Medicine, and the Health Sciences Graduate School, are based in Jackson only. (Additional healthcare programs are available through the School of Applied Sciences on the Oxford campus.) Other than these exceptions, the schools above are on the Oxford campus.

IMC 303: Media Planning

School of Journalism and New Media

This course provides students with the knowledge and skills to select and optimize traditional and digital media channels to effectively deliver IMC messages to the target audience. It explores the media landscape, encompassing traditional and digital channels, key terminologies in media planning, and essential media metrics. Students will engage in practical exercises focused on the process of creating and implementing a media plan for a client.

3 Credits

Prerequisites

  • Engl 101 or Hon 101 or Writ 100 or Writ 101
  • Engl 102 or Liba 102 or Hon 102 or Writ 102

Instruction Type(s)

  • Lecture: Lecture for IMC 303

Subject Areas

The policies and regulations contained in this online University of Mississippi Catalog are in effect for the current or selected semester. The catalog is not a contract, but rather a guide for the convenience of students. The University of Mississippi reserves the right to 1) change or withdraw courses; 2) change the fees, rules, and schedules for admission, registration, instruction, and graduation; and 3) change other regulations affecting the student body at any time. Implicit in each student’s enrollment with the university is an agreement to comply with university rules and regulations, which the university may modify to exercise properly its educational responsibility.