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UNIVERSITY OF MISSISSIPPI SCHOOLS AND COLLEGES

The Schools of Nursing and Pharmacy operate on both the Oxford and Jackson campuses. The Schools of Dentistry, Health Related Professionals and Medicine, and the Health Sciences Graduate School, are based in Jackson only. (Additional healthcare programs are available through the School of Applied Sciences on the Oxford campus.) Other than these exceptions, the schools above are on the Oxford campus.

Mktg 455: Negotiations for Strong Relationships

Marketing, Analytics & Prof Sales

An overview of the essential skills and knowledge required for successful negotiation in sales and marketing relationships. This course integrates experiential and intellectual components of negotiation to help students resolve conflict, bargain, and handle different perspectives. Students will develop a systematic and persuasive approach to negotiating with colleagues, supervisors, clients, and other important external stakeholders. Ultimately, students will leave this course equipped with skills that help predict, interpret, and shape the behaviors of important stakeholders in competitive situations.

3 Credits

Prerequisites

  • Prerequisite: Mktg 354 (C minimum) or Mktg 351 (C minimum)

Instruction Type(s)

  • Lecture: Lecture for Mktg 455

Subject Areas

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