Mktg 370: Social and Digital Media Strategy
An examination of social and digital media marketing strategy and
implementation as part of a broader omnichannel marketing campaign.
Students will gain an understanding of available digital channels and
platforms and learn how to develop an integrated digital and/or social
media strategy from formulation to execution.
- Lecture: Lecture for Mktg 370
- Lecture: Web-based Lecture for Mktg 370
- Lecture: Online Program for Mktg 370
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