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UNIVERSITY OF MISSISSIPPI SCHOOLS AND COLLEGES

The Schools of Nursing and Pharmacy operate on both the Oxford and Jackson campuses. The Schools of Dentistry, Health Related Professionals and Medicine, and the Health Sciences Graduate School, are based in Jackson only. (Additional healthcare programs are available through the School of Applied Sciences on the Oxford campus.) Other than these exceptions, the schools above are on the Oxford campus.

Ent 382: Franchising

Management

This course will focus on the business model of franchising both as a franchisee and a franchisor. This course will explore its popularity, when it is effective, as well as the dark sides of franchising to explore the important concerns that students should have when exploring franchises. This course will review principles from strategic management, marketing, and other business disciplines in the franchising context to help students evaluate this popular and frequently successful route to entrepreneurship.

3 Credits

Prerequisites

  • Pre-requisite: 54 Earned Hours.

Instruction Type(s)

  • Lecture: Lecture for Ent 382
  • Lecture: Compressed Video for Ent 382
  • Lecture: Web-based Lecture for Ent 382
  • Lecture: Online Program for Ent 382

Subject Areas

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