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UNIVERSITY OF MISSISSIPPI SCHOOLS AND COLLEGES

The Schools of Nursing and Pharmacy operate on both the Oxford and Jackson campuses. The Schools of Dentistry, Health Related Professionals and Medicine, and the Health Sciences Graduate School, are based in Jackson only. (Additional healthcare programs are available through the School of Applied Sciences on the Oxford campus.) Other than these exceptions, the schools above are on the Oxford campus.

Mktg 381: Sales Technologies and CRM Strategies

Marketing, Analytics & Prof Sales

This course introduces the student to the activities involved in supporting buyer-seller interactions and the personal selling function using the principles of Customer Relationship Management (CRM). Its purpose is to provide skills in marketing and sales force technologies (including automation and augmentation), and be able to use those skills in areas related to prospecting, time and territory management, and managing customer follow-up, etc.

3 Credits

Prerequisites

Instruction Type(s)

  • Lecture: Lecture for Mktg 381
  • Lecture: Compressed Video for Mktg 381
  • Lecture: Web-based Lecture for Mktg 381

Subject Areas

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