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UNIVERSITY OF MISSISSIPPI SCHOOLS AND COLLEGES

The Schools of Nursing and Pharmacy operate on both the Oxford and Jackson campuses. The Schools of Dentistry, Health Related Professionals and Medicine, and the Health Sciences Graduate School, are based in Jackson only. (Additional healthcare programs are available through the School of Applied Sciences on the Oxford campus.) Other than these exceptions, the schools above are on the Oxford campus.

Mktg 368: Marketing for Social Good

Marketing, Analytics & Prof Sales

The marketing field is trending toward encouraging and supporting marketing behavior that benefits consumer welfare and quality of life for all those affected by consumption. This course focuses on strategies for changing consumers' behaviors in ways that benefit the consumer, society, and/or the environment (e.g., engaging in healthier behaviors; promoting sustainability; encouraging charitable actions, etc.).

3 Credits

Prerequisites

Instruction Type(s)

  • Lecture: Lecture for Mktg 368
  • Lecture: Web-based Lecture for Mktg 368
  • Lecture: Compressed Video for Mktg 368

Subject Areas

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