Ent 652: Addressing Your Market
This course examines the marketing process and components of a
successful marketing strategy for starting and growing a successful
entrepreneurial venture. Students learn about the evolving practice of
marketing and the potential for entrepreneurial thinking. Focal points
range from issues with conventional marketing paradigms to the
development of marketing strategy in the digital age.
- Lecture: Lecture for Ent 652
- Lecture: Web-based Lecture for Ent 652
- Lecture: Online Program for Ent 652
The policies and regulations contained in this online University of Mississippi Catalog are in effect for the current or selected semester. The catalog is not a contract, but rather a guide for the convenience of students. The University of Mississippi reserves the right to 1) change or withdraw courses; 2) change the fees, rules, and schedules for admission, registration, instruction, and graduation; and 3) change other regulations affecting the student body at any time. Implicit in each student’s enrollment with the university is an agreement to comply with university rules and regulations, which the university may modify to exercise properly its educational responsibility.