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UNIVERSITY OF MISSISSIPPI SCHOOLS AND COLLEGES

The Schools of Nursing and Pharmacy operate on both the Oxford and Jackson campuses. The Schools of Dentistry, Health Related Professionals and Medicine, and the Health Sciences Graduate School, are based in Jackson only. (Additional healthcare programs are available through the School of Applied Sciences on the Oxford campus.) Other than these exceptions, the schools above are on the Oxford campus.

Mktg 357: Developing Products Customers Want

Marketing, Analytics & Prof Sales

This course is designed around three main topics: capturing the voice of the customer to assess the needs and desires of an established firm’s target market; refining and/or developing the firm’s products/brands to meet those needs and desires based on feedback from customers and salespeople; and integration into the firm’s broader selling and product promotion strategies.

3 Credits

Prerequisites

  • Prerequisite: Mktg 351 (Minimum grade - C) or Engr 309 (Minimum grade - C)

Instruction Type(s)

  • Lecture: Lecture for Mktg 357
  • Lecture: Compressed Video for Mktg 357
  • Lecture: Web-based Lecture for Mktg 357

Subject Areas

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