Mktg 496: Marketing Analytics
Marketing
Explores the application of analytics to overall marketing strategies through the use of applied tools such as predictive modeling, customer data analyses, product data analyses, and web analytics. Students are exposed to a range of marketing analytic software tools and techniques.
3 Credits
Prerequisites
- Mktg 351: Marketing Principles
- Pre-Requisite: 24 Earned Hours
- Pre-Requisite Econ 302 OR Bus 302
Instruction Type(s)
- Lecture: Lecture for Mktg 496
- Lecture: Hybrid Lecture for Mktg 496
Subject Areas
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