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Mktg 495: Marketing and Sales Consultancy

Marketing

Application of marketing and sales strategy to a real-world problem presented by an actual organization. Students work together as a marketing consulting team to help resolve a current marketing issue. The teams work under the direction of a faculty adviser who guides their work and serves as a resource for the team. By participating in the course, students get hands-on experience in tools aimed at identifying and describing marketing problems/opportunities, using ideation and design thinking tools to develop creative ideas, and applying marketing mix elements in implementing the proposed plan.

3 Credits

Prerequisites

Instruction Type(s)

  • Lecture: Lecture for Mktg 495

Subject Areas

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