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UNIVERSITY OF MISSISSIPPI SCHOOLS AND COLLEGES

The Schools of Nursing and Pharmacy operate on both the Oxford and Jackson campuses. The Schools of Dentistry, Health Related Professionals and Medicine, and the Health Sciences Graduate School, are based in Jackson only. (Additional healthcare programs are available through the School of Applied Sciences on the Oxford campus.) Other than these exceptions, the schools above are on the Oxford campus.

Mktg 381: Building Strong Brands

Marketing

Strong brands perform better in the marketplace, but what makes a brand strong? This course examines the ingredients for building strong, inspired brands, as well as the strategies and tactics used to manage and leverage their equity. This course uses an applied approach, with a combination of lectures, case studies, and hands-on exercises to turn students into creative and critical brand managers.

3 Credits

Prerequisites

Instruction Type(s)

  • Lecture: Lecture for Mktg 381
  • Lecture: Compressed Video for Mktg 381
  • Lecture: Web-based Lecture for Mktg 381

Subject Areas

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