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The Schools of Nursing and Pharmacy operate on both the Oxford and Jackson campuses. The Schools of Dentistry, Health Related Professionals and Medicine, and the Health Sciences Graduate School, are based in Jackson only. (Additional healthcare programs are available through the School of Applied Sciences on the Oxford campus.) Other than these exceptions, the schools above are on the Oxford campus.

Mktg 101: New Trends & Opportunities in Marketing

Marketing

This course examines the most current trends and opportunities in some of marketing's most popular subfields, such as digital and social media marketing, influencer marketing, professional sales, advertising and promotion, brand management, social marketing, retailing, and supply chain management, among others. Business and career opportunities in each subfield are identified and discussed, giving students a holistic introduction to marketing in today’s modern business world.

3 Credits

Prerequisites

  • Freshman or Sophomore Classification Required

Instruction Type(s)

  • Lecture: Lecture for Mktg 101
  • Lecture: Web-based Lecture for Mktg 101

Subject Areas

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