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The Schools of Nursing and Pharmacy operate on both the Oxford and Jackson campuses. The Schools of Dentistry, Health Related Professionals and Medicine, and the Health Sciences Graduate School, are based in Jackson only. (Additional healthcare programs are available through the School of Applied Sciences on the Oxford campus.) Other than these exceptions, the schools above are on the Oxford campus.

Mktg 452: Global Marketing & Supply Chain

Marketing

Extending domestic marketing concepts into the global marketplace: first, planning and executing trial international exports; followed by studying firms extending activities into multinational trade, and eventually transitioning into truly global strategies and tactics. Course includes an emphasis on cultural issues in extending markets into these non domestic settings.

3 Credits

Prerequisites

Instruction Type(s)

  • Lecture: Lecture for Mktg 452
  • Lecture: Compressed Video for Mktg 452
  • Lecture: Study Abroad for Mktg 452
  • Lecture: Web-based Lecture for Mktg 452

Subject Areas

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