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The Schools of Nursing and Pharmacy operate on both the Oxford and Jackson campuses. The Schools of Dentistry, Health Related Professionals and Medicine, and the Health Sciences Graduate School, are based in Jackson only. (Additional healthcare programs are available through the School of Applied Sciences on the Oxford campus.) Other than these exceptions, the schools above are on the Oxford campus.

Mktg 353: Advertising and Promotion

Marketing

Overview of the concepts, strategies, and tactics of modern advertising, its career paths, and how it builds relationships between consumers and brands. Topics include understanding how advertising has an impact on culture and society; how to develop synergy between marketing communication tools such as public relations, event sponsorship, sales promotions, and digital platforms; and how to place and evaluate ads in traditional and digital media.

3 Credits

Prerequisites

  • Pre-requisite: Minimum grade of C in Mktg 351 or GB 350.
  • Pre-Requisite: 24 Earned Hours

Instruction Type(s)

  • Lecture: Lecture for Mktg 353
  • Lecture: Compressed Video for Mktg 353
  • Lecture: Correspondence for Mktg 353
  • Lecture: Web-based Lecture for Mktg 353

Subject Areas

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