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The Schools of Nursing and Pharmacy operate on both the Oxford and Jackson campuses. The Schools of Dentistry, Health Related Professionals and Medicine, and the Health Sciences Graduate School, are based in Jackson only. (Additional healthcare programs are available through the School of Applied Sciences on the Oxford campus.) Other than these exceptions, the schools above are on the Oxford campus.

IMC 531: Consumer Research and Insights

School of Journalism and New Media

This course introduces basic methods for generating and acquiring information and data useful for IMC applications.

3 Credits


  • Prerequisite requirements for this course may also be satisfied by consent of instructor.

Instruction Type(s)

  • Lecture: Lecture for IMC 531
  • Lecture: Compressed Video for IMC 531
  • Lecture: Web-based Lecture for IMC 531
  • Lecture: Online Program for IMC 531
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