Mktg 771: Experimental Design & Analysis
Randomized experiments are critical tools for testing theory and highlighting managerial implications in marketing research. This seminar focuses on how to appropriately design experiments, as well as how to appropriately collect, analyze, and report experimental data, in order to expand marketing theory and practice.
- Lecture: Lecture for Mktg 771
The policies and regulations contained in this online University of Mississippi Catalog are in effect for the current or selected semester. The catalog is not a contract, but rather a guide for the convenience of students. The University of Mississippi reserves the right to 1) change or withdraw courses; 2) change the fees, rules, and schedules for admission, registration, instruction, and graduation; and 3) change other regulations affecting the student body at any time. Implicit in each student’s enrollment with the university is an agreement to comply with university rules and regulations, which the university may modify to exercise properly its educational responsibility.