Mktg 361: Introduction to Retailing
This course introduces students to the basic concepts of retailing. Subjects covered include the structure of retailing, analysis of the retail consumer, franchising, supplier relationships, location planning and analysis, store design and visual merchandising, as well as legal and ethical issues in the retail environment.
- Pre-requisite: Mktg 351 (Minimum grade - C) or GB 350 (Minimum grade - C).
- Pre-Requisite: 24 Earned Hours
- Lecture: Lecture for Mktg 361
- Lecture: Compressed Video for Mktg 361
- Lecture: Web-based Lecture for Mktg 361
The policies and regulations contained in this online University of Mississippi Catalog are in effect for the current or selected semester. The catalog is not a contract, but rather a guide for the convenience of students. The University of Mississippi reserves the right to 1) change or withdraw courses; 2) change the fees, rules, and schedules for admission, registration, instruction, and graduation; and 3) change other regulations affecting the student body at any time. Implicit in each student’s enrollment with the university is an agreement to comply with university rules and regulations, which the university may modify to exercise properly its educational responsibility.