IMC 559: Advanced IMC Campaigns
School of Journalism and New Media
This course serves as a capstone in which students apply theory, strategy, and skills in integrated marketing communications to develop a campaign.
3 Credits
Prerequisites
- IMC 501: Principles of Integrated Marketing Comm
- Pre-requisite IMC 551 OR Instructor Approval
Instruction Type(s)
- Lecture: Lecture for IMC 559
- Lecture: Online Program for IMC 559
- Lecture: Web-based Lecture for IMC 559
Subject Areas
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