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UNIVERSITY OF MISSISSIPPI SCHOOLS AND COLLEGES

The Schools of Nursing and Pharmacy operate on both the Oxford and Jackson campuses. The Schools of Dentistry, Health Related Professionals and Medicine, and the Health Sciences Graduate School, are based in Jackson only. (Additional healthcare programs are available through the School of Applied Sciences on the Oxford campus.) Other than these exceptions, the schools above are on the Oxford campus.

IMC 546: International and Multicultural IMC

School of Journalism and New Media

Investigation and analysis of cultural diversity in integrated marketing communications and its effect on values, lifestyles and consumer behavior in international markets and within the United States; students will learn to anticipate cultural problems and optimize communications for different societies.

3 Credits

Prerequisites

Instruction Type(s)

  • Lecture/Lab: Lecture/Lab for IMC 546
  • Lecture/Lab: Compressed Video for IMC 546
  • Lecture/Lab: Study Abroad for IMC 546
  • Lecture/Lab: Online Program for IMC 546

Subject Areas

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