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The Schools of Nursing and Pharmacy operate on both the Oxford and Jackson campuses. The Schools of Dentistry, Health Related Professionals and Medicine, and the Health Sciences Graduate School, are based in Jackson only. (Additional healthcare programs are available through the School of Applied Sciences on the Oxford campus.) Other than these exceptions, the schools above are on the Oxford campus.

IMC 601: Advanced Account Planning

Meek School of Journalism & New Media

Presents principles and practices of the account planning process to develop skills, insights, and strategies to use in different methods of influencing consumers' behavior.

3 Credits


  • Must have completed undergraduate IMC core or have permission of instructor.

Instruction Type(s)

  • Lecture: Lecture for IMC 553
  • Lecture: Compressed Video for IMC 601
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