IMC 508: Advanced Media Strategy and Analysis
This course is a detailed survey of new media planning and buying that
is evolving in the 21st century. It covers multiple trends and
challenges, including: client demand for integrated marketing
communications and greater accountability, audience fragmentation, media
proliferation, and new technologies.
- Must have completed undergraduate IMC core or have permission of instructor.
- Course may be repeated only once.
- Lecture: Lecture for IMC 508
- Lecture: Compressed Video for IMC 508
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