IMC 559: Advanced IMC Campaigns
This course serves as a capstone in which students apply theory, strategy, and skills in integrated marketing communications to develop a campaign.
- IMC 501: Introduction to Integrated Mktg Comm.
- Pre-requisite IMC 551 OR Instructor Approval
- Lecture: Lecture for IMC 559
The policies and regulations contained in this online University of Mississippi Catalog are in effect for the current or selected semester. The catalog is not a contract, but rather a guide for the convenience of students. The University of Mississippi reserves the right to 1) change or withdraw courses; 2) change the fees, rules, and schedules for admission, registration, instruction, and graduation; and 3) change other regulations affecting the student body at any time. Implicit in each student’s enrollment with the university is an agreement to comply with university rules and regulations, which the university may modify to exercise properly its educational responsibility.