Mktg 368: Marketing for Social Good
The marketing field is trending toward encouraging and supporting marketing behavior that benefits consumer welfare and quality of life for all those affected by consumption. This course focuses on strategies for changing consumers' behaviors in ways that benefit the consumer, society, and/or the environment (e.g., engaging in healthier behaviors; promoting sustainability; encouraging charitable actions, etc.).
- Mktg 351: Marketing Principles (Minimum grade: C)
- Lecture: Lecture for Mktg 368
- Lecture: Web-based Lecture for Mktg 368
- Lecture: Compressed Video for Mktg 368