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UNIVERSITY OF MISSISSIPPI SCHOOLS AND COLLEGES

The Schools of Nursing and Pharmacy operate on both the Oxford and Jackson campuses. The Schools of Dentistry, Health Related Professionals and Medicine, and the Health Sciences Graduate School, are based in Jackson only. (Additional healthcare programs are available through the School of Applied Sciences on the Oxford campus.) Other than these exceptions, the schools above are on the Oxford campus.

Mktg 358: Services Marketing

MARKETING

This course addresses the challenge of marketing services and managing the service component of product/services combinations. Issues covered include service design, quality definition, satisfaction measurement, performance guarantees, and internal and external marketing planning and execution.

3 Credits

Prerequisites

  • Pre-requisite: Minimum grade of C in Mktg 351 or GB 350.
  • Pre-Requisite: 24 Earned Hours

Instruction Type(s)

  • Lecture: Lecture for Mktg 358
  • Lecture: Compressed Video for Mktg 358

Subject Areas

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