Mktg 357: Developing Products Customers Want
This course is designed around three main topics: capturing the voice of the customer to assess the needs and desires of an established firm’s target market; refining and/or developing the firm’s products/brands to meet those needs and desires based on feedback from customers and salespeople; and integration into the firm’s broader selling and product promotion strategies.
- Mktg 351: Marketing Principles (Minimum grade: C)
- Lecture: Lecture for Mktg 357
- Lecture: Compressed Video for Mktg 357
- Lecture: Web-based Lecture for Mktg 357
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