Phad 396: Marketing for Community Pharmacists
This course is an elective focused on exploring the factors affecting
use and acceptance of, delivery of, promotion of, and pricing of
innovative pharmacy products in the community pharmacy setting. The
ability of pharmacists to develop innovative services and market them to
patients, health care providers, payers, government agencies, and others
is crucial to the advancement of pharmacy. Students will be introduced
to marketing principles and how they are applied in community pharmacy.
- Pre-requisite: Pharmacy PY1 or PY2
- Lecture: Lecture for Phad 396
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