IMC 404: Integrated Marketing Comm Research
SCHOOL OF JOURNALISM & NEW MEDIA
Theory and practice of qualitative and quantitative research applied to multiple marketing and communications challenges and tasks.
- IMC 204: Introduction to Integrated Marketing Com
- IMC 205: Writing for Integrated Marketing Comm
- Course may be repeated only once.
- Integrated Marketing Communication or Journalism Majors Only
- Pre-Requisite: 24 Earned Hours
- Lecture: Lecture for IMC 404
- Lecture: Compressed Video for IMC 404
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