IMC 354: Nonprofit Marketing Communications
SCHOOL OF JOURNALISM & NEW MEDIA
This course focuses on the communication vehicles and strategies used by nonprofit organizations to promote their missions and solicit contributions of money and time. It also examines the marketing techniques businesses use to support philanthropic causes.
- IMC 204: Introduction to Integrated Marketing Com
- IMC 205: Writing for Integrated Marketing Comm
- Junior Standing Required
- Lecture/Lab: Lecture/Lab for IMC 354
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