IMC 204: Introduction to Integrated Marketing Com
SCHOOL OF JOURNALISM & NEW MEDIA
Introduces the basic disciplines of IMC: advertising, sales promotion, public relations, direct marketing, database marketing, Internet marketing communication, and relationship marketing.
- Course may be repeated only once.
- Lecture: Lecture for IMC 204
- Lecture: Compressed Video for IMC 204
- Lecture: Web-based Lecture for IMC 204
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