Mktg 488: Retail Strategy
An evolutionary perspective on optimal usage of the marketing
mix. Focus is on how changes in economic, demographic, and
technological factors induce (1) alterations in consumers'
store choice and product-choice decisions and (2) modifications in the
nature and scope of competition.
- Seminar: Seminar for Mktg 488
- Seminar: Compressed Video for Mktg 488
- Seminar: Study Abroad for Mktg 488
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